It was my personal decision a little ago to use this business as a vessel for my activism. This is not a marketing strategy, it is my strong belief that people should utilize whatever platform they can, especially in the monetary world, to fuel change.
This season, I encourage consumers to shop small and shop intentionally. There are many businesses donating proceeds to a cause, whether they openly say it or not. If they are not openly saying they do, there's no pain in asking before making a purchase. Now more than ever is it important to stay activated and choose what is right and honorable.